What’s the role of language in WOM?

I was recently asked by a reader to clarify the role language has in fuelling word of mouth marketing. In short, in today’s digitally-powered world, continue reading

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What can a clean windshield teach us about life

I travel a fair bit for both work and pleasure. (My guess is that you do, too.)
My family and I just came back from an almost week long visit to continue reading

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