What can BIC teach us about marketing
Image from the BIC’s new “A lotta you in every stroke” campaignÂ
How do you encourage kids to use a pen nowadays?
By appealing to their emotions.
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Bringing clarity to complexity.
Image from the BIC’s new “A lotta you in every stroke” campaignÂ
How do you encourage kids to use a pen nowadays?
By appealing to their emotions.