What can Kraft Canada teach us about business

Image via walrusmagazine.com

Just finished reading an interesting story in the Sep 2012 issue of the Walrus Magazine. Did you know that Kraft Dinner is the top-selling grocery item in Canada and de facto our national dish? The question is: how did they do it? If you have time, please read the entire article. If not, here’s in their own words how they did it:

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What can Isadore Sharp teach us about business

Who is Isadore Sharp? He is the founder and CEO of the Four Seasons Hotels and Resorts, the largest group of five-star hotels in the world. Sharp started the company in 1961, and has used many innovations to attract employees and customers from around the world.

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