What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

What can Jason Fried teach us about marketing

Jason Fried is co-founder of 37signals, a Chicago-based software firm, and co-author of the book Rework, which was published in March. He also writes a column for Inc. Magazine. (I really enjoy Jason’s writing style.)

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What can Gatorade teach us about marketing

Ever heard of the brand called Stokley-Van Camp? According to Wikipedia, the brand originated in 1861 in the Indianapolis grocery store of Gilbert and Hester Van Camp, who canned fruits and vegetables for their own shop. The same source states that Van Camp’s son Frank is credited with the development of the modern canned pork and beans recipe and went on to found Van Camp Seafood.

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What can Isadore Sharp teach us about business

Who is Isadore Sharp? He is the founder and CEO of the Four Seasons Hotels and Resorts, the largest group of five-star hotels in the world. Sharp started the company in 1961, and has used many innovations to attract employees and customers from around the world.

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