What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Meet the Indiana Jones of modern career experts

A remarkable person and an inspiration. That is how I, in short, describe Chris Guillebeau to my friends and colleagues. Why do I feel this way about Chris? How much time do you have? Not much? Okay, because he has actually accomplished some remarkable things in his life. For example, he is traveling around the world and giving back to the community all while getting paid to work on his own terms. Still not convinced? In addition to living the life which others often only dream about, Chris is a successful writer with a real knack for  sharing his experiences, ideas and strategies in a way that makes it all seem not just desirable but doable. continue reading

How Pleasure Works

Did the title of this post intrigue you? I deiced to use it for this quick post for two reasons:

1. To share with you my take on How Pleasure Works – the new book by Paul Bloom, a psychology professor at Yale. I quite enjoyed Paul’s new book and I highly recommend it. In it, he makes some subtle and interesting observations. Here’s one about why we tend to enjoy stories: continue reading

Please find attached…

Would you enter someone else’s space and open with “please find attached”? This is just one of the many simple but thought-provoking questions Elaine Stirling puts in front of the reader in her book The Corporate Storyteller – A writing manual style for the brave new business leader. (I highly recommend it.) One of the book’s main messages is that in written communication you should treat your reader as though you are entering their space, because you actually are. continue reading

What can Simon Sinek teach us about marketing

Why are some people and organizations more innovative, more influential, and more profitable than others? These are some of the core ideas Simon Sinek writes about in his insightful and helpful book titled START WITH WHY. (I highly recommend it.) Here is a little taste: continue reading

What can Porsche teach us about marketing

“Why do you need huge gestures when the signs are clear?

The above is just one of the many headlines by whose simplicity and eloquence I was taken back while browsing a product brochure about the new Porsche 911 Turbo. What first came to mind shortly after I first read the above headline was a passage from a remarkable book I recently read. It was titled DifferentEscaping the Competitive Herd, by Youngme Moon, a Professor at the Harvard Business School (she teaches the Consumer Marketing elective in the MBA program). Here is a little taste of that passage: continue reading

What can the P’9522 teach us about creativity

WIRED described it with one word: Gorgeous.
The object in question was the P’9522, a mobile phone designed by Porsche.
Here is a little taste of the article in question (published on April 08, 2009): continue reading

What can TomTom teach us about marketing

TomTom is one of the world’s leading providers of location and navigation solutions. (The company is headquartered in the Netherlands.) You can visit their website for more information, but for now all you need to know is that hundreds of millions of people use TomTom’s digital maps (GPS) on the Internet or mobile phones every day. continue reading

What can 10 socks teach us about business

What an interesting story!
That’s what I first thought when I came across 10socks.com. Hoping to learn more about the company and how they got the inspiration for their fun and fresh business concept, I recently contacted the company. Intrigued? I had the pleasure of exchanging a few words with Nicolai Valentiner, CEO of 10socks.com (he is actually the CEO for 10socks and sumisura.com since the two companies have merged), and he graciously agreed to conduct a quick interview for sneezr.ca. Before you head over to 10socks.com (they have a really neat website), check out Nicolai’s answers to my interview questions: continue reading


How to make an entire career of wearing a nametag

What a remarkable story!
That’s what I first thought when I came across hellomynameisscott.com. Why? Well, for starters, Scott Ginsberg transformed wearing a nametag into a six figure enterprise. And did I mention that Scott is the only person in the world who wears a nametag 24-7? (He’s being doing it for almost 10 consecutive years now!) continue reading