What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

The most important job of an advertisement.

I spread stories of my fellow storytellers simply because I’m in awe of their art and the only way I can repay them is to share their art with others. Case in point:

“The most important  job of an advertisement is to centre all the attention on the merchandise and none on the technique of presenting it.” – Roy Sarles Dustin, in his 1929 book This Advertising Business continue reading

Do your ads look like park benches?

Why are park benches usually painted green? Because the colour (green) blends in with surroundings.
Do you want your ads to blend in with their surroundings?

The real Apple Store.

My 2¢: Almost everything can be made interesting. You just need to present it properly.

In my experience, one of the biggest challenges entrepreneurs face in growing their businesses is this: they fail to appreciate the importance of telling their story well. And if storytelling is not your strong suit, why wouldn’t you hire a professional to help you articulate your story? continue reading

Ads that change lives

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To reduce cigarette-butt litter on the streets of London, one charity hired an ad agency to help them put a dent in the problem. The solution: motivate smokers to dispose their cigarette butts in an interactive, fun, and smart fashion. :) continue reading

When was the last time you focused on improving your email skills?

Your email inbox, virtually all of your new business opportunities are born and live there, no? Whether it’s a new client, referral work, or past clients, most of them will approach you via email. It’s easy to forget that. continue reading

Is marketing what your office manager does best?

There was an interesting story in the Globe and Mail’s business section three weeks ago (or so) about a failed, golf course-themed, real estate community in Muskoka, ON. (The article was called ‘Boomers and the bust in Muskoka’s vacation land,’ and you can read it here http://bit.ly/1KrUaRj. continue reading

Keep going.

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Seth Godin knows something about success. Among other things, he’s produced some good books. He’s also produced the above, but you won’t find it in his portfolio on his website. continue reading

The difference between the master & the talented student

The fundamental difference between the true master and the talented student usually occurs at a much more basic level of than most people realize. Only deep and intense work on the basic concepts of builds efficiency, elegance, and mastery. continue reading

How do you feel about your digital welcome mat?

Staying top-of-mind with clients and prospects begets a great digital welcome mat.