What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

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Seth Godin knows something about success. Among other things, he’s produced some good books. He’s also produced the above, but you won’t find it in his portfolio on his website.

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The difference between the master & the talented student

The fundamental difference between the true master and the talented student usually occurs at a much more basic level of than most people realize. Only deep and intense work on the basic concepts of builds efficiency, elegance, and mastery.

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How do you feel about your digital welcome mat?

Staying top-of-mind with clients and prospects begets a great digital welcome mat.

How to simply validate or invalidate your business idea

For all of my interviews with an author, I usually write a short intro that introduces the person to my readers. Before I begin the interview with Cindy Alvarez, the author of Lean Customer Development, let me just say three quick things:
a. Her ideas are simple.
b. She reminds us that the most effective actions in business are within the reach of everyone.
c. Anyone starting a business or launching a new service/product should read her book.

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A memo Dick Costolo didn’t get in time

Whether you call it strategy or a road map (or even just simply focus), the future belongs to those organizations and individuals that develop a powerful road map today. In life and in business, a lot more important than what you’ve done (even if your numbers were good) is what you can confidently show that you’re about to do in the near future. And as per this announcement by twitter.com, it seems that Dick Costolo did not get that memo in time.

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Shhh!

In great businesses everybody sells—not just the sales people.
Case in point: Jony Ive & Apple. Is your business a great one?

Tell me…

Where is the newest knowledge about (insert topic here) more likely to be: online or in our own heads?

Do you know how to romance money?

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Image via uncrate.com

Money often has to be romanced. Case in point: Dollar Shave Club. It was founded in 2011. According to recent reports, the brand now has approximately 600,000 subscribers and annual revenues of $60 mil.

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What have you taught yourself in the last six months?

With so many outlets for learning new skills today, you don’t have an excuse not to do it.