What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

A simple idea that shines


I had to renew my passport recently. There were two options: the general renewal passport application, and the new, simplified one. Guess which one I chose? :) The whole experience was refreshingly simple, and it prompted this question: Why don’t we make Simplicity in communications a national priority? 

My 2¢: Our mental bandwidth is limited. People are desperate for institutions and brands that offer simple communications they can understand. It’s easy to forget that.


Only in Canada: Dude Chilling Park.


“Without the proper branding, a park is just a grassy expanse of lawn mown by the city, but with the proper signage, it’s an Internet sensation. The city of Vancouver is seriously considering renaming Guelph Park after a street artist placed a sign reading “Dude Chilling Park” made it the place to be for dudes looking to unwind.” The story and image via http://bit.ly/1eXTHBt.

My 2¢: What’s so great about being typical? Taste Younique. People will talk.


Don’t act like you’re not impressed.


What can we learn from the above? My 2¢:
a. Icons mingle with icons.
b. Humor can put velcro on your message.
If you’re really serious about creating messages that spread, loosen up a bit.


The minimum in “minimum viable product” is still big

If you want to ship a half-decent game/app for the iPhone (or even Android), and promote it just a tiny bit, you’re looking at investing a minimum of $15 – $25K in time & money. And that’s being fairly conservative. Curiously, you don’t hear people such as Eric Rise talking about that. Or any money-out-of-your-pocket matters. Much.

Jul 8, ’14


Does anyone leave your business feeling hungry?

Your loyal customers (aka people who regularly buy from you) should of course get a ‘faboulous seven-course feast’ kind of treatment every time they contact or visit your business. But what about potential customers? Any chance they might be leaving feeling ‘hungry?’ If yes, how come? Shouldn’t they at least get a ‘Happy Meal®?’ :)