What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

The thing with hand-crafted products

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You sense when there’s been care taken with a product. Even at a glance.

The thing with hand-crafted products, images, stories, you-name-it, is that they forever keep the maker’s mark on them. This is why when you’re in their presence, when you interact with them, you ultimately feel less alone.

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Your biggest competition for a new customer is yourself.

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Window shopping starts online. And yet, so many businesses shoot themselves in the foot online long before they ever get told “no” by a potential customer: they either feature poor quality pictures and/or words which don’t taste good.

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How not to miss the future: the short answer.

Accept that, regardless of your industry, you’re a learning company.

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Are you ready to start a company?

Successful entrepreneurs often satisfy a single but important unmet need of a market. If you can satisfy just one single but important need of a market, you can start and likely sustain a company.

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Turning the complex into the simple.

“You have a knack for turning the complex into the simple,” an ex-colleague once told me.

It’s not me; it’s karma. :) You see, English is my target language, but not my first language. And that can be a big plus. Here’s why: being a non-native speaker of a target language nudges you into streamlining your speech and writing.

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