iPod, iPhone, iPad… gifts Steve Jobs gave the world after he was labeled a failure.
Most people are more likely to react to things than be proactive, even if the proactive behavior will lead to better results. So, please refresh my memory: what’s so great about being typical?
Image via worldcarfans.com
BMW will sell the recently introduced 2-Series Convertible with an optional LED door projector (see above).
What do you think, will this option be popular among new and existing BMW buyers?
My 2¢: You bet, because we live in the Experience Economy. People are voting with their wallets, and it’s clear that brands that provide experiences rather than just utility are big winners. That philosophy is in BMW’s DNA. (Joy is its core brand value.) And that is why BMW continues to be the global leader in luxury-car sales.
Oct 4, 2014
Add video content to your website. People love video — and you should, too. People tend to stay longer on sites with videos, and are more likely to return.
When properly executed, minimum-elements ads are the most irresistible and emotionally satisfying experience modern advertising has to offer.