What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

The Holy Grail

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When properly executed, minimum-elements ads are the most irresistible and emotionally satisfying experience modern advertising has to offer. (Pictured above: an ad for lotus biscuits.)

Jul 22, 2014

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What’s love got to do with business?

It’s true that every year people buy/listen to millions of love songs and read millions of love stories. (Online, offline… what line?) Maybe it’s just me, but if there’s one thing that people don’t seem to be able to get enough of, it’s love. How is it possible, then, that the vast majority of the great professions, brands etc. (read 99%), which proclaim to be ‘people-centric,’ do not include love (not the romantic kind) in their training curriculum and/or core values?

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A simple idea that shines

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I had to renew my passport recently. There were two options: the general renewal passport application, and the new, simplified one. Guess which one I chose? :) The whole experience was refreshingly simple, and it prompted this question: Why don’t we make Simplicity in communications a national priority? 

My 2¢: Our mental bandwidth is limited. People are desperate for institutions and brands that offer simple communications they can understand. It’s easy to forget that.

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Only in Canada: Dude Chilling Park.

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“Without the proper branding, a park is just a grassy expanse of lawn mown by the city, but with the proper signage, it’s an Internet sensation. The city of Vancouver is seriously considering renaming Guelph Park after a street artist placed a sign reading “Dude Chilling Park” made it the place to be for dudes looking to unwind.” The story and image via http://bit.ly/1eXTHBt.

My 2¢: What’s so great about being typical? Taste Younique. People will talk.

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Don’t act like you’re not impressed.

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What can we learn from the above? My 2¢:
a. Icons mingle with icons.
b. Humor can put velcro on your message.
If you’re really serious about creating messages that spread, loosen up a bit.

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