What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

A book stipend


Have you ever considered giving everyone on your team a monthly stipend (say $20) for Amazon to purchase books for self-development? Here are the top two reasons why you may want to do it, even if only as a limited time trial:

1. As an avid reader and a lover of books, you know how great a gift this is. It simply implies, “You want to grow, let me/us help.” 2. You’d likely learn new things about your team by the discussions you’d inevitably have about their book choices and takeaways.

Warning: you might learn things you don’t want to learn about your team. :) What if, for example, some of your people never use up their monthly book stipend?

April 3, 2015


Just a quick reminder…

There’s nothing virtual about an email.
Read that again. Put that on a sticky note. Post it someplace visible — near your desk or on your refrigerator.

There’s nothing virtual about an email. Real people are on the other side of every digital screen. Do you email with attention? Do you email with compassion? For so many of us, email is both the first and favourite point of contact. If your goal is to grow your business, you need to email with attention and compassion.


May I propose a simple exercise?

Close your eyes for a few moments and consider what’s involved in caring for something you love. A lot. For example, think about what’s involved in caring for a pet such as a dog.

Let’s begin with your daily routine. A couple of quick reminders on how having a dog would affect your daily routine: Every day you’d need to take your dog out for a walk a few times, you’d need to feed it, etc. How much would it cost to keep your pet dog healthy and thriving? Think of the financial investment for a moment. It’d be substantial, no? I speak from experience. :)

Now, think about what’s involved in caring for your business. (My guess is that you love it. A lot.) Let’s begin with your daily routine for your business. How do you feed it? Are there any changes you could make? If not you, who? If not now, when?


Who never gives up?

How do you think about the causes of the setbacks, both small and not-so-small, that happen to you?

In his book Learned Optimism, Martin Seligman makes a case for the idea that people who resist helplessness believe the causes of bad events are temporary. Those people tend to be optimistic, while the people who believe the causes of bad events, even minor ones, are permanent tend to be pessimistic. How can you know who’s who? :) Martin gives us a few of examples of things people from each group tend to habitually say when they are experiencing a setback. Click here to see them.

Moral of the story: don’t join those who habitually think about bad things in terms of ‘always’ and ‘never.’ Resilience is a choice, not an inherited characteristic like your height or the colour of your eyes. It’s easy to forget that.

Mar 6, 2015


How do Google ads & Facebook Ads compare?


My 2¢:
Google ads are better for immediate sales events.
Facebook ads are better for brand awareness and lead generation.