What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

How not to miss the future: the short answer.

Accept that, regardless of your industry, you’re a learning company.

Are you ready to start a company?

Successful entrepreneurs often satisfy a single but important unmet need of a market. If you can satisfy just one single but important need of a market, you can start and likely sustain a company.

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Turning the complex into the simple.

“You have a knack for turning the complex into the simple,” an ex-colleague once told me.

It’s not me; it’s karma. :) You see, English is my target language, but not my first language. And that can be a big plus. Here’s why: being a non-native speaker of a target language nudges you into streamlining your speech and writing.

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Your best friend is a stranger.

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Facebook reviews.
Amazon reviews.
Google reviews.

Those stories by ‘strangers’ matter. A lot.
Please treat ‘strangers’ who interact with you today better.

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You know that your company could miss the future, right?

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“I looked at lots of companies and why I thought they don’t succeed over time… And I said, what did they fundamentally do wrong? What did those companies all do wrong? And usually it’s just that they missed the future.” – Larry Page, CEO of Google

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Trend report 2016.

krisp trends 2016

To know… scratch that. To even get a glimpse at the mass mind is no simple matter. To interpret what to do with that insight? Well, that is a bigger challenge yet. As everyone here at krisp loves a good challenge, here’s my 2¢ on some of the things that will matter in 2016.

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Your children might never buy a traditional newspaper.

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“What do I care? I’m not in the newspaper business.” Is that what you’re thinking right now? If yes, fair enough. So, your business is almost 100% in-sync with the digital economy? Or is your business still in some/many ways like the newspaper business?

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Why does it end?

If customer experience is the new marketing, why does experience end in so many companies once someone becomes a customer?

In theory, ‘Relationship Marketing’ is the name for activities focused on developing and nurturing customer loyalty and long-term engagement. In practice, it means that you matter; your voice is recognized; you don’t have to spell your name; etc.

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You have magic in your fingers.

Don’t believe me? :) Here’s one example: you can make a paper plane, no? If yes, isn’t there something magical about the experience of taking a blank sheet of paper and being able to make it take flight with just a few simple folds?

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