What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.


Have you ever been greeted with a simple “Hello” that made you instantly feel good? I think we all have. That experience really underlines how powerful a simple “hello” can be in raising our spirits and maintaining relationships. A simple “Hello” could lead to a millon good things.


Would you ever feed a million-dollar racehorse junk food?

Saddle with stirrups

If you had a million-dollar racehorse, would you ever feed it junk food?

Think about your business and your clients for a moment: They are likely worth to you at least a million-dollars, no? (Think: past + current + future earnings.) Are you feeding them any junk food? It’s fascinating isn’t it? Most people would not treat a valuable animal the way they often treat their businesses.


Cash flow is to business what oxygen is to the body

Cash flow is to business what oxygen is to the body—not the point of life but without it there’s no life. Unless you’re Mark Zuckerberg, you get cash flow from sales. So what precedes sales? The short answer: leads. No matter if you are a dentist, lawyer, or entrepreneur, everyone has two jobs – their chosen profession and lead generation. If you are not good at lead generation, very few people will ever know what a talented professional you are.

Mar 12, 2013


What makes a question “beautiful”?

Beautifull questions can help us identify game-changing ideas and pursue fresh opportunities.
The question is: What makes a question “beautiful”?


Write to be found


What words would people type into Google to find you? Use those words in your stories.