It’s true that every year people buy/listen to millions of love songs and read millions of love stories. (Online, offline… what line?) Maybe it’s just me, but if there’s one thing that people don’t seem to be able to get enough of, it’s love. How is it possible, then, that the vast majority of the great professions, brands etc. (read 99%), which proclaim to be ‘people-centric,’ do not include love (not the romantic kind) in their training curriculum and/or core values?
I had to renew my passport recently. There were two options: the general renewal passport application, and the new, simplified one. Guess which one I chose? :) The whole experience was refreshingly simple, and it prompted this question: Why don’t we make Simplicity in communications a national priority?
My 2¢: Our mental bandwidth is limited. People are desperate for institutions and brands that offer simple communications they can understand. It’s easy to forget that.
“Without the proper branding, a park is just a grassy expanse of lawn mown by the city, but with the proper signage, it’s an Internet sensation. The city of Vancouver is seriously considering renaming Guelph Park after a street artist placed a sign reading “Dude Chilling Park” made it the place to be for dudes looking to unwind.” The story and image via http://bit.ly/1eXTHBt.
My 2¢: What’s so great about being typical? Taste Younique. People will talk.
What can we learn from the above? My 2¢:
a. Icons mingle with icons.
b. Humor can put velcro on your message.
If you’re really serious about creating messages that spread, loosen up a bit.
If you want to ship a half-decent game/app for the iPhone (or even Android), and promote it just a tiny bit, you’re looking at investing a minimum of $15 – $25K in time & money. And that’s being fairly conservative. Curiously, you don’t hear people such as Eric Rise talking about that. Or any money-out-of-your-pocket matters. Much.
Jul 8, ’14