What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

The thing with hand-crafted products

sneezr

You sense when there’s been care taken with a product. Even at a glance.

The thing with hand-crafted products, images, stories, you-name-it, is that they forever keep the maker’s mark on them. This is why when you’re in their presence, when you interact with them, you ultimately feel less alone. continue reading

Your biggest competition for a new customer is yourself.

Screen Shot 2016-02-19 at 7.31.03 PM

Window shopping starts online. And yet, so many businesses shoot themselves in the foot online long before they ever get told “no” by a potential customer: they either feature poor quality pictures and/or words which don’t taste good. continue reading

How not to miss the future: the short answer.

Accept that, regardless of your industry, you’re a learning company.

Are you ready to start a company?

Successful entrepreneurs often satisfy a single but important unmet need of a market. If you can satisfy just one single but important need of a market, you can start and likely sustain a company. continue reading

Turning the complex into the simple.

“You have a knack for turning the complex into the simple,” an ex-colleague once told me.

It’s not me; it’s karma. :) You see, English is my target language, but not my first language. And that can be a big plus. Here’s why: being a non-native speaker of a target language nudges you into streamlining your speech and writing. continue reading

Your best friend is a stranger.

Screen Shot 2016-01-30 at 9.35.37 PM

Facebook reviews.
Amazon reviews.
Google reviews.

Those stories by ‘strangers’ matter. A lot.
Please treat ‘strangers’ who interact with you today better. continue reading

You know that your company could miss the future, right?

lp2

“I looked at lots of companies and why I thought they don’t succeed over time… And I said, what did they fundamentally do wrong? What did those companies all do wrong? And usually it’s just that they missed the future.” – Larry Page, CEO of Google continue reading

Trend report 2016.

krisp trends 2016

To know… scratch that. To even get a glimpse at the mass mind is no simple matter. To interpret what to do with that insight? Well, that is a bigger challenge yet. As everyone here at krisp loves a good challenge, here’s my 2¢ on some of the things that will matter in 2016. continue reading

Your children might never buy a traditional newspaper.

news

“What do I care? I’m not in the newspaper business.” Is that what you’re thinking right now? If yes, fair enough. So, your business is almost 100% in-sync with the digital economy? Or is your business still in some/many ways like the newspaper business? continue reading