What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

The opposite of ‘good’ is ‘off’


Nobody watches a bad video – it gets turned off.



Simplicity is not a trend in branding

The facts about your brand can almost be irrelevant if they are not presented in a way that’s attractive to the modern eye. Netflix® is a brand that gets it. For example, Netflix® understands that simplicity is not a trend in branding; simplicity is a necessity in branding.

My 2¢:
Bring down the complexity of what you do to the human scale.
May 15, 2014


Your ultimate competitive advantage: not losing customers.

Ah, customer loyalty. It’s the Holy Grail of business, no? Loyal customers tend to purchase more frequently, interact with the brand more, and even advocate on a brand’s behalf.

Loyalty doesn’t happen organically. It is intentionally crafted and invested in over time. Your customers expect you to make that investment. Are you doing it?

May 5, 2014


Do you?

Brands that people love don’t spend their advertising dollars training their customers to wait for a sale.
Do you?

“During my time at Starbucks, we had plenty of opportinuties to run gimmicky promotions similar to those of other restaurant chains. We could have offered $1.99 Grande Mocha Mondays’ and ‘Two Fer Tuesdays,’ bonus packs or happy-hour pricing for coffee after lunch, a period when you could hear a pin drop in most Starbucks stores. We took heat for not providing punch cards (volume discounts) for some of our customers. But we didn’t want to play games. We wanted to keep it simple. We wanted to reward our customers with consistently better service, not a sometimes cheaper cup of coffee.”
– Scott Bedbury, former senior vice president of marketing at Starbucks


This is your big opportunity


“Amazon.com-way-of-doing-business” is still an exception.
We are still at the beginning of a digital economy. This is your big opportunity. Go!

Apr 18, 2014