People are deciding which brands to trust, what advice to follow, and who to forge personal or business relationships with based on one simple metric: Likeability.
The good news: Something usually triggers likeability, and that something is usually intentionally cultivated. But how? How much time do we have? Not much? OK. In short, through design—think MINI, Apple; through easy of use—think Google, Amazon.com, through remarkable customer service—think Zappos, Rackspace.
The key takeaway is that likeability can and must be intentionally cultivated. Your idea, your business, your product, etc., will spread faster if people find it likeable. It’s easy to forget that :)
Nov 12, 2014