What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Failure should be a teacher, not an undertaker.

iPod, iPhone, iPad… gifts Steve Jobs gave the world after he was labeled a failure.


What’s so great about being typical?


Most people are more likely to react to things than be proactive, even if the proactive behavior will lead to better results. So, please refresh my memory: what’s so great about being typical?


Quick reminder: we live in the Experience Economy.


Image via worldcarfans.com

BMW will sell the recently introduced 2-Series Convertible with an optional LED door projector (see above).
What do you think, will this option be popular among new and existing BMW buyers?

My 2¢: You bet, because we live in the Experience Economy. People are voting with their wallets, and it’s clear that brands that provide experiences rather than just utility are big winners. That philosophy is in BMW’s DNA. (Joy is its core brand value.) And that is why BMW continues to be the global leader in luxury-car sales.

Oct 4, 2014


A simple tweak to your website to increase WOM

Add video content to your website. People love video — and you should, too. People tend to stay longer on sites with videos, and are more likely to return.


The Holy Grail


When properly executed, minimum-elements ads are the most irresistible and emotionally satisfying experience modern advertising has to offer.