What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Small actions repeated relentlessly can result in big change.

// Interview with an author: Chris Guillebeau //

Just had the pleasure of exchanging a few words with my pen pal Chris Guillebeau about his new book, and he graciously agreed to conduct continue reading

Are stories flight simulators for life?

Sep 10, 2017

“That business plan changed my life,” said no one, ever.

“Your approach to growing a business is the TOTAL opposite of the traditional approach. Has anyone ever told you this before?” read the first paragraph of an email I continue reading

Why is it so irresistible?

The top 4 kinds of content which make the internet compelling… strike that.

The top 4 kinds of content which make the internet irresistible — so irresistible that continue reading

You’re a…

professional writer.

// Interview with an author: Brandon Bruce, author & co-founder of cirrusinsight.com //

Don’t agree?

Don’t you, every day, type some words continue reading

How often do you hear folks say ‘Knock on wood?’

Even in 2017, appeals to magic are as popular as ever.

Ever wonder why that is?

My 2¢: Is it because even the most rational among us feel that creating anything good usually takes continue reading

To build a successful business, you need …

to solve an expensive problem.

// Interview with an author: Eric Hinson, author & founder of explainify.com //

It’s true: solving just one expensive problem is all continue reading

You Can Win By Doing Wrong

Lance Armstrong.

Bernie Madoff.

Ben Johnson.

Enron.

Bre-X.

Once upon a time, all of the above were winners, no?

Does seeing the word ‘winners’ next to the above names continue reading

What can this New Yorker cartoon teach us about life & biz

Agree or disagree: Even if the people in this cartoon were represented with a stick figure, you’d still laugh.

Takeaway: Every business and organization depends on words continue reading

Get open.

The NFL.

The NBA.

The English Premier League.

Those three are among the most-watched sports leagues in the world.

continue reading