What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Time and money are two sides of the same coin.

No smart person will give you their money until they have given you some of their time first.

Smart people guard their time. It’s understandable: time’s our most valuable asset. This is why smart people usually have some kind of system for guarding their time.

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What’s stopping more people from buying from you? (Part I)

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Why do you think that so many of us drink more Starbucks coffee now than ever before?

My 2¢: Because Starbucks has taught us to do so.

Through its advertising, its selection of coffees, its chirpy and pleasant baristas, its dark wooden counters, the jazz music in the background, etc., Starbucks taught us that good coffee doesn’t come in big vacuum-packed cans or styrofoam cups.

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“Has this person gotten over themselves?”

Such a simple question, but the answer speaks volumes, no?

The above question is one of the key questions the San Antonio Spurs head coach, Gregg Popovich, asks himself whenever he’s considering adding someone to the team (players, coaches, management, etc.).

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Nothing rots from the outside in.

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This is a story about two modern institutions: BlackBerry and the Daily Show.

“Wait, why those two? What could they possibly have in common?”

Neither is working right now.

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A story about a great place for starting a business

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You know what place is better than Silicon Valley for solving problems and starting businesses?

It’s called deep empathy.

Deep empathy is one of the best places for both solving real problems for people and starting businesses. Period.

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Bad marketing is always a people problem.

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No matter how it looks at first, bad marketing is always a people problem.

And that problem can sink a business, because marketing is the brain of a business.

Your product/service is the heart of your business. But the heart alone cannot keep a business alive. Marketing is the brain of a business: if the brain fails, the heart will soon fail, too.

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If IMDb.com had a last name, it would be ‘unassuming.’

That can be a bit surprising when you consider that IMDb (short for ‘Internet Movie Database’) is the world’s most authoritative website/resource for all things movies. ‘Hollywood’ and ‘unassuming’ don’t often go together, right?

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Does your business need a ta-da website?

“Wait, what’s a ‘ta-da website?'”
A website that’s super simple and easy to use.

“How easy?”
As easy as breathing.

“Why would I want a ta-da website?”

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The thing with hand-crafted products


You sense when there’s been care taken with a product. Even at a glance.

The thing with hand-crafted products, images, stories, you-name-it, is that they forever keep the maker’s mark on them. This is why when you’re in their presence, when you interact with them, you ultimately feel less alone.

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