What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Is one of the keys to success hidden behind the word ‘design?’

After I finished reading Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger (in it, he explores the subtle influences which affect the decisions we make re shopping, careers, etc.), I had the pleasure of exchanging a few words with Jonah.

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What happens when facts meet a story?

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Image via http://bit.ly/293C9Mh

You know that when scissors meet paper, paper loses. But do you know what happens when facts meet a story?

More often than not, when facts meet a story, facts lose. Case in point: the Brexit hullabaloo, or how Britain recently divorced the European Union (EU).

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How hard & how important is it to be interesting on a page?

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Incredibly hard and incredibly important. 

By being interesting on a page, you create a context that helps others do some of the most important things on Earth: think, act, laugh, dream, and love, to name a few. That’s why, I feel, being interesting on a page is the best vehicle of progress in our civilization. And the basis of all its wealth.

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No one is too old to make history online.

May 2, 2016.

Wanted: ALIVE, NOT DEAD.

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“I love my files and storage.”

Said no one.

Ever.

And yet, even great startups like Dropbox talk only about ‘files and storage.’

That kind of language is… how can I put this politely… dead.

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Do you ever send snippy emails?

“I never send snippy emails. I’m just direct and efficient,” you say.

Great, you rock! :)

The following is just for all those other people out there who send snippy emails:
Relax.

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When you stop your car at a stop sign, does your mind always stop with it?

If people’s minds ‘run’ through stop signs, how will you make sure they don’t ‘run’ through your ads?

Why the Chevy Bolt vs Tesla Model 3 rivalry is BS

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The short answer:

The Tesla Model 3 and the Chevy Bolt are the next generation of electric cars that should make electric cars as common as the pavement in our streets. (The above image shows the Tesla Model 3; click here to see the Chevy Bolt. Images via Tesla.com and GM.com)

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This just in: Lady Gaga’s startup is gone. :(

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Backplane, aka Lady Gaga’s startup for building online communities, has burned through roughly $18.9 million US (yes, $18.9 million) in funding and is now out of business. (Image and full story via Fortune—http://for.tn/1V4CyQE.)

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