One Touch Wonder

Word of mouth is generated by surprise and delight.
You win because you dramatically exceed expectations.

Case in point: the VIP Fridge Magnet from Dubai’s Red Tomato Pizza.
In short, this neat little gadget allows customers who are members of the shop’s loyalty program to order their favourite pizza at the touch of a button. Once customers have pressed the button on the magnet, the pizza is delivered to their registered address.

My 2¢: Simplicity is not about less effort. Simplicity is all about the right effort. It’s easy to forget that.