Does your offer look & sound as great as it is?
Image via luxyhair.com
My 2¢:
– An idea must be more than right—it must be pretty if it’s to become eye–catching.
– It’s easier to persuade people to consider something new when they find it beautiful.
– Be like Luxy—use your customer’s language. Jargon is the antithesis of an effective offer.
Sep 19, 2013