Do you?
Brands that people love don’t spend their advertising dollars training their customers to wait for a sale.
Do you?
“During my time at Starbucks, we had plenty of opportinuties to run gimmicky promotions similar to those of other restaurant chains. We could have offered $1.99 Grande Mocha Mondays’ and ‘Two Fer Tuesdays,’ bonus packs or happy-hour pricing for coffee after lunch, a period when you could hear a pin drop in most Starbucks stores. We took heat for not providing punch cards (volume discounts) for some of our customers. But we didn’t want to play games. We wanted to keep it simple. We wanted to reward our customers with consistently better service, not a sometimes cheaper cup of coffee.”
– Scott Bedbury, former senior vice president of marketing at Starbucks