Archive | Stories about life & business

What can Jason Fried teach us about marketing

Jason Fried is co-founder of 37signals, a Chicago-based software firm, and co-author of the book Rework, which was published in March. He also writes a column for Inc. Magazine. (I really enjoy Jason’s writing style.)

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What can Gatorade teach us about marketing

Ever heard of the brand called Stokley-Van Camp? According to Wikipedia, the brand originated in 1861 in the Indianapolis grocery store of Gilbert and Hester Van Camp, who canned fruits and vegetables for their own shop. The same source states that Van Camp’s son Frank is credited with the development of the modern canned pork and beans recipe and went on to found Van Camp Seafood.

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What can Isadore Sharp teach us about business

Who is Isadore Sharp? He is the founder and CEO of the Four Seasons Hotels and Resorts, the largest group of five-star hotels in the world. Sharp started the company in 1961, and has used many innovations to attract employees and customers from around the world.

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