Bad marketing is always a people problem.

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No matter how it looks at first, bad marketing is always a people problem.

And that problem can sink a business, because marketing is the brain of a business.

Your product/service is the heart of your business. But the heart alone cannot keep a business alive. Marketing is the brain of a business: if the brain fails, the heart will soon fail, too.

Over to you: Are you happy with your marketing? If not, who’s in charge of it? Is it maybe your office manager? Is marketing what your office manager does best? If yes, she/he is in the wrong business.

Mar 23, 2016