An entire ad campaign summed-up in a single sentence?
Case in point: the new advertising campaign for AutoTrader.ca.
Simple yet delightful, no?
The whole campaign could be summed-up in just one sentence:
It’s easy to get rid of a car that no longer suits you.
My 2¢: Simplicity is not about less effort. Simplicity is all about the right effort. It’s easy to forget that.