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The concept of “Permission Marketing” is not new—it simply means to communicate with your target audience (mostly via email) after gaining permission to do so. (The concept is basically a modernized version of the mailing list concept.) The concept of “Permission Marketing” was popularized by this book written by the author Seth Godin. Contrary to popular belief, [...]

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Does your business make customer service a priority? “An invitation to return” is what I prefer to call good customer service. Do you actually provide quality customer service? I can almost hear you saying it: ”you bet!” And why wouldn’t you provide quality customer service, right? It makes no sense. You are correct, it does not make [...]

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