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I was recently asked by a reader to clarify the role language has in fuelling word of mouth marketing. In short, in today’s digitally-powered world, perhaps the most important role for language is to be convenient* to the modern, busy mind. (Yes, the modern mind is a busy place.) If people cannot easily pick you out [...]

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I travel a fair bit for both work and pleasure. (My guess is that you do, too.) My family and I just came back from an almost week long visit to Alberta and Banff. In short, the trip was a big success (all around). The hotels we stayed at were very nice, featuring nice restaurants, [...]

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