What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

No one is too old to make history online.

May 2, 2016.

Wanted: ALIVE, NOT DEAD.

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“I love my files and storage.”

Said no one.

Ever.

And yet, even great startups like Dropbox talk only about ‘files and storage.’

That continue reading

Do you ever send snippy emails?

“I never send snippy emails. I’m just direct and efficient,” you say.

Great, you rock! :)

The following is just for all those other people out there continue reading

When you stop your car at a stop sign, does your mind always stop with it?

If people’s minds ‘run’ through stop signs, how will you make sure they don’t ‘run’ through your ads?

Why the Chevy Bolt vs Tesla Model 3 rivalry is BS

tesla

The short answer:

The Tesla Model 3 and the Chevy Bolt are the next generation of electric cars that should make electric cars as common as the pavement in our streets. (The continue reading

This just in: Lady Gaga’s startup is gone. :(

gaga

Backplane, aka Lady Gaga’s startup for building online communities, has burned through roughly $18.9 million US (yes, $18.9 million) in funding continue reading

Time and money are two sides of the same coin.

No smart person will give you their money until they have given you some of their time first.

Smart people guard their time. It’s understandable: continue reading

What’s stopping more people from buying from you? (Part I)

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Why do you think that so many of us drink more Starbucks coffee now than ever before?

My 2¢: Because Starbucks has taught us to do so.

Through its continue reading

“Has this person gotten over themselves?”

Such a simple question, but the answer speaks volumes, no?

The above question is one of the key questions the continue reading

Nothing rots from the outside in.

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This is a story about two modern institutions: BlackBerry and the Daily Show.

“Wait, why those two? What could they possibly have in common?”

Neither continue reading