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Worth of free advice on how to sell more effectively
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An Invitation To Care
The 30 minute guide to opening the door to more business
What gets attention grows. When people are not pay attention to something, it usually slowly fades away and is eventually lost for good.
Want people to care about your business? Not sure where to start? Say hello to my new ebook titled An Invitation to Care. Heads up: it’s a tiny book, 11 pages + a bonus chapter. Why is that the case? Fair question. Two simple reasons:
a. As an experienced person, you know that tiny can pack a serious punch. Think chili peppers, bikinis, and diamonds, of course.
b. It’s designed to give you a new, fat-free word-for-word set of suggestions and examples on how to articulate and share your purpose compellingly. You can think of it as a roadmap to a new mindset for relating to others that can take your business from ordinary to slightly famous. Click here for a quick peek.
There is a 100% unconditional 30 day money back guarantee with the purchase of this ebook. No questions asked.
Are You a Sales Phobic?
Can you call it a business if it isn’t making sales? Sales ARE the backbone of every business’ success. If most business owners appreciate the fact that sales ARE the backbone of every business’ success, why is it that so many find selling difficult?
Is there a way out of this challenge? I believe so, and I offer my suggestions to that issue in my new ebook called Are You a Sales Phobic? This ebook is a byproduct of the presentation an acquaintance of mine asked me to deliver back in 2008 to a group of students at the Edwards School of Business in Saskatoon. Why was I asked to deliver this presentation? Fair question. The answer is simple: Because of the knowledge and experience I gained while working for BMW—one the most successful sales organizations in the world. Click here for a quick peek.
There is a 100% unconditional 30 day money back guarantee with the purchase of this ebook. No questions asked.
Brand Journalism
Jenan’s ebook suggests a simple roadmap for your marketing efforts.
Here’s the deal: It’s free.
Can we get it in the hands of 1 million people?
To get it click here.
Why & How To Advertise Like Pepsi
Jenan’s ebook suggests a new & useful way to focus your advertising efforts. Here’s the deal: It’s free!
To get it click here.
How Apple Turns Art Into Profit
Did you know that a story that begins with an attractive headline will almost always immediately draw you in? You are not alone. Most people feel the same. The real question is: Would you like to add instant magnetism to your own stories or your own advertisements?
And why would you want to do that? Because your headline is perhaps the most important ingredient of your advertisement. But don’t take our word for it. Here is what David Ogilvey, who crafted some of the most famous and most successful campaigns in the history of advertising, had to say about headlines: “On average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 per cent of your money.” (Go ahead, if you must, Google it: Ogilvy on advertising.)
Before we proceed, let’s take a quick step back: It is important not to confuse advertising with marketing. What’s the difference? Understanding something unfamiliar often starts with a good analogy. Perhaps the easiest way to distinguish between advertising and marketing is to think of marketing as a cake. Inside that cake you have a number of slices: advertising, PR, Customer Service, Pricing Strategy, etc. Advertising is only one piece of that cake.
What role does advertising play in maintaining a brand’s word of mouth marketing? Let me give you a hint: the key word in the previous sentence is ‘maintaining.’ The good news is that advertising does play a role in maintaing a brand’s word of mouth marketing. In his excellent book titled Word of Mouth Marketing, Andy Sernovitz notes that organic word of mouth springs naturally from the positive qualities of your company. The opposite concept according to Sernovitz is amplified word of mouth, which is started by an intentional campaign to get people talking. The main things is: effective advertisements can give people something to talk about and therefore help you nudge your story in front of your target audience.
So where do you start? How do you create an effective ad? How much time do we have? Not much? OK. Start at the beginning: Treat attention as a currency. As Alan Weiss states, “Time, like money, is not a resource issue; it’s a priority issue. There is time, but will the buyer provide it for you?” What do you think: when presented with new information, do most people read it word by word? Of course not. Most people scan or skim the headlines until they find something that interests them. Just right about now your inner voice is confirming this to be true because you most likely do the same.
You can begin improving your headline writing skills today.
How? By reading the ebook I wrote on the subject.
Click here for a quick peek.
To purchase a digital copy for only $4.95 (Canadian), simply click on the Buy Now button. Once your payment is processed, your copy will be emailed to you within 24 hours.
There is a 100% unconditional 30 day money back guarantee with the purchase of this ebook. No questions asked.