Why most advertising stinks
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A reader from Colorado asked me to tackle the above question. Allow me to answer it indirectly, by sharing with you something Carl Ally (founder of Ally & Gargano, one of the great agencies of the 1970s) said on the subject:
“There’s a tiny percentage of all the work that’s great and a tiny percentage that’s lousy. But most of the work — well, it’s just there. That’s no knock on advertising. How many great restaurants are there? Most aren’t good or bad, they’re just adequate. The fact is, excellence is tough to achieve in any field.”