How to be creative
Ask: What would people love?
Case in point: Rip Cord Tape.
This simple innovation allows for effortless access to the inside of the box.
My 2¢:
The world needs more simple solutions to overlooked problems that actually need to be solved delivered as informally as possible. But simplicity is not about less effort. Simplicity is all about the right effort. It’s easy to forget that.