The audacity of Zero—Eric Ries’ insight about life
In his dynamic book The Lean Startup, Eric Ries offers startups (read: technology startups) interesting business ideas with which to improve their success rates. For example, raising money is one of the challenges startups tend to struggle with. Here’s what Eric says about the topic:
“The irony is that it is often easier to raise money or acquire other resources when you have zero revenue, zero customers, and zero traction than when you have a small amount. Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.”
My 2¢:
Emotion is the mother of action. But don’t take my word for it.
Just re-read Eric’s quote,”Zero invites imagination…” Human beings tend to move when their emotions are moved. While it’s tempting to think that rationality of your message alone will bring home the bacon, the experience shows us that it will not. It’s easy to forget that.