Shortly after I published the post titled The $100 startup: a comprehensive plan for freedom, I received an email from a reader in Finland. In short, the reader asked me to cite a quick story from Chris’ new book about a simple yet successful marketing idea that was propelled by resourcefulness rather than resources.
I took the challenge. Introducing: the Mattress Lot in Portland, Oregon.
As Chris notes the $100 startup: a comprehensive plan for freedom, if you come in on a bike to the store, the Mattress Lot will give you free mattress delivery + they’ll actually deliver it to your home by bike! This creative move was the industry’s first and it immediately inspired loyalty and a number of fan videos uploaded to YouTube (see above).
The best promoter of your business is your customer.
If you delight or fascinate that person, he’ll walk right out of the door and sell for you.