This simple yet stunning conversation piece was designed by Johan Liden and Rinat Aruh of the New York concept and design group Aruliden for Gaia & Gino of Turkey. Not surprisingly it received the Red Dot Award.
Good design creates visibility. And visibility invites trial. And trial invites advocacy.
Of course, trial invites advocacy only if the product/service in question adds genuine value for the user.
1. Active support of an idea or cause etc.
2. The act of pleading or arguing in favor of something