Word of Mouth Marketing 101: Humor Gets People Talking

Reason can only sort out perceptions; humour is involved in changing them.
Edward De Bono

Case in point:
Duke Cannon Big Ass Soap Brick.
Here’s a little taste: “Duke Canon would rather walk home than ride in your Toyota Prius.”

Duke Cannon Big Ass Soap Brick (the brand’s main product—so far), is based on the rough, “brick”-style of soap used by GIs during the Korean War, and manufactured in the same plant that provided that soap for over 20 years, the Duke Cannon Big Ass Soap Brick (only $5) is three times the size of most soap, with steel cut grain for gripability, and a cool army green color.

My 2¢: Make people laugh and they will talk.