You may find this hard to believe, but…

The only thing standing between greatness and you is you.

Standing out in any business is simple.
You simply need to be driven by excellence more than your competitors are.

Greatness is really all about striving to be a master and leader in what you do. 

How does this (i.e. being great at what you do) relate to word of mouth marketing?
We are hired wired to notice only what’s different.
If you were undeniably good at what you do, could people really ignore you?

My 2¢:
This might come as a surprise to you, but the only thing standing between greatness and you is you.