How to ensure that your niche is instantly recognized

The above phone (coming soon) is probably not going to be the most advanced phone around.
But that’s ok.
I like what BlackBerry is trying to do with the new Porsche Design P’9981 Blackberry Smartphone ($TBA).

For many people mobile phones are jewelry.
For many people mobile phones are a fashion statement.
For many people mobile phones are a form of self-expression.

My2:
It feels as if though BlackBerry is finally trying to deepen its niche in the marketplace.
Have a niche and continue to deepen it.
Why? Without a niche, you spend all your time pursuing clients, while there’s little or nothing that brings them to you.