Would you recommend this story?
The first smartphone based on the new “Mango” edition of Microsoft’s Windows Phone platform was unveiled recently in Tokyo. When you have a minute, please watch the first 64 seconds of this video (yes, only the first 64 seconds), and then answer this question: Would you recommend this story?
My 2¢:
Where’s the story?
“Who cares,” you may be thinking right now, “and why is this important for word of mouth marketing?”
People can retell stories to spread the message in a simple and effective way. Here’s how Apple does it:
1000 songs in your pocket. (iPod Nano)
The thinnest notebook in the world: So thin that it fits in a manilla envelope. (MacBook Air)
As well as being memorable, Apple’s stories are economical, nimble and fast moving.