Have you ever heard of bacon salt?

Bacon salt is a unique seasoning that can be sprinkled on any so-so food to make it taste like bacon. According to this postJustin and Dave built their bacon empire by scanning social networks for serious bacon enthusiasts. What happened next? In short, once these people heard about bacon salt they basically became bacon salt ambassadors, making it a success no one could have predicted.

My 2¢:
a. Taste Younique.
b. Give people something to talk about.
c. Effective word of mouth marketing generally stems from something authentic.

P.S. What do you call the passing of conversation-worthy information from person to person?