Do you have a word bank?
A word bank? What’s that?
In short, it’s a collection of suitable words most successful organizations use to make a deeper, more intentional* approach to spotlighting the remarkable & noteworthy in their products or services.
Would you like to see an example of an organization that likely has a word bank? You may be thinking right now, “Here comes Apple again.”
Nice try, but there is actually a ton of smaller organizations out there which are very intentional about successfully managing their word bank. For example, see the website for Broad Stripe Butchers – click here or on the image on the right.
Parting suggestion: You can start making deposits into your word bank anytime. Even right now.
*Intentional
in·ten·tion·al (n-tnsh-nl)
adj.
1. Done deliberately; intended.
(Image source www.broadstripebutchers.co.uk)