Keith Richards – what does he do for a living?

The Rolling Stones are one of the greatest rock and roll bands in the world. In his recent interview for the CBS Sunday Morning show, here is what Keith Richards, the legendary Rolling Stones guitarist (and one of the greatest guitarists in history), said about his job:

“My job is to turn Mick on. If I can turn Mick on, then Mick can turn the world on. But something has to spark him.”

My take-away suggestion: Be clear about whose problem you’re solving and how.