What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Let me tell you a story.

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Dirk Nowitzki is an awesome contributor. He’s been showing up on time and turning in world-class, quality work for years now. (See p.s. for a more detailed bio.)

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Is one of the keys to success hidden behind the word ‘design?’

After I finished reading Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger (in it, he explores the subtle influences which affect the decisions we make re shopping, careers, etc.), I had the pleasure of exchanging a few words with Jonah.

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What happens when facts meet a story?

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Image via http://bit.ly/293C9Mh

You know that when scissors meet paper, paper loses. But do you know what happens when facts meet a story?

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How hard & how important is it to be interesting on a page?

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Incredibly hard and incredibly important. 

By being interesting on a page, you create a context that helps others do some of the most important things on Earth: think, act, laugh, dream, and love, to name a few. That’s why, I feel, being interesting on a page is the best vehicle of progress in our civilization. And the basis of all its wealth.

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No one is too old to make history online.

May 2, 2016.

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