What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

You Can Win By Doing Wrong

Lance Armstrong.

Bernie Madoff.

Ben Johnson.

Enron.

Bre-X.

Once upon a time, all of the above were winners, no?

Does seeing the word ‘winners’ next to the above names irk you? continue reading

What can this New Yorker cartoon teach us about life & biz

Agree or disagree: Even if the people in this cartoon were represented with a stick figure, you’d still laugh.

Takeaway: Every business and organization depends on words with impact. continue reading

Get open.

The NFL.

The NBA.

The English Premier League.

Those three are among the most-watched sports leagues in the world.

Billions of folks tune in every day to watch their favourite teams. continue reading

This is how you floss a profession.

Real conversation, even a brief one, catches fire.

Most people don’t mind when such a thing happens because, in those joyful moments, they experience a transformation which they subconsciously crave: they stop focusing on themselves. continue reading

A story about 3 secrets that are not secret

Remember the last time you walked through a city park of some kind?

Wasn’t that fun? :)

Did you maybe take a moment to sit down on a park bench and take it all in?

Whether you’re in Paris, France, or Regina, Saskatchewan, one part of the decor in city parks around the globe is usually very similar: the park benches. continue reading

What Leonard Cohen can teach us about life

They ought to hand the night a ticket
For speeding, it’s a crime.
I had so much to tell you,
Yeah, but now it’s closing time. —Leonard Cohen

The person who thought and wrote like that can teach us a lot about life, no? continue reading

How Tesla made your life infinitely more interesting

A fierce lightning storm was ripping through the night sky outside the home in which Nikola Tesla was born around midnight, between July 9 and July 10, 1856, in what is now Croatia. continue reading

Dream. Always.

You need to dream the way performance is built into a BMW, or the way simplicity is built into an iPhone: always. Because a single moment of inspiration can keep both you and thousands of people busy for decades. continue reading

Play.

Play is the #1 thing I fail to embed more of into deliverables for my clients.

The reason why I fail to embed more play into my deliverables is simple: Because I don’t do a good job of reminding my clients of how important crucial the link between play and success is, both in life and in business. continue reading