What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

How hard & how important is it to be interesting on a page?


Incredibly hard and incredibly important. Because writing that’s interesting on a page motivates thinking, feeling, and acting, which are the things that fuel culture. And culture shapes values. And values determine the future.

By being interesting on a page, you create a context that helps others do some of the most important things on Earth: think, act, laugh, dream, and love, to name a few. That’s why, we feel, being interesting on a page is the best vehicle of progress in our civilization. And the basis of all its wealth.

Not convinced? Let me show you. Let’s take one of the tiniest examples of what being interesting on a page looks like in action. Let’s look at a good joke and see how it fuelled culture and created wealth. Here is that joke: “The other night, I bought a movie on iTunes that I own on DVD. Just so I wouldn’t have to get out of bed.” — Garry Gulman, comedian

Fun, no? Your life is richer for it, isn’t it? You’re not the only one who’s richer for it. Garry is, too. The above joke, along with a few others, was recently purchased by Netflix. They, then, turned it into a Netflix special to make even more people entertained. And to make even more money.

And all of that started as a collection of words on a page that Garry wrote.

You know what’s funny? Most folks think that being interesting on a page is confined only to mediums such as books, sheets of music, or movies and TV shows.

And that’s where most folks are wrong. Today, being interesting on a page matters in so many other areas in life. For example, those who know how to be interesting on a special, digital kind of page run the Internet. (Maybe even the world?)

I’m talking about folks who write software. Surprised? Software is a form of writing on a page, not some alien thingamajig. And those who are good at it are driving progress, usually enriching both the world and themselves.

Case in point: Mark Zuckerberg. He knows how to be interesting on a page. Mark is so good at it that he even got all of our grandmas hooked on Facebook.

Whether it’s helping people find people, find love, raise funds, or be reunited with their pets after natural disasters (it’s a thing, Google it), Facebook is driving progress in the world. It has enriched it. Mark, too. Which is OK. As the old saying goes, you can get everything you want in life if you help enough other people get what they want.

The takeaway: Being interesting on a page is incredibly hard and incredibly important. Because writing that’s interesting on a page motivates thinking, feeling, and acting, which are the things that fuel culture. And culture shapes values. And values determine the future. And the future is important, no? :)


No one is too old to make history online.

May 2, 2016.



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“I love my files and storage.”

Said no one.


And yet, even great startups like Dropbox talk only about ‘files and storage.’

That kind of language is… how can I put this politely… dead.

And that’s one of the reasons why Dropbox is not as successful as it ought to be.

In life and in business, if the language you’re using is not large enough for the territory that you’ve entered, you’re not going to be as successful as you could be.


Do you ever send snippy emails?

“I never send snippy emails. I’m just direct and efficient,” you say.

Great, you rock! :)

The following is just for all those other people out there who send snippy emails:

Yes, it takes a few more minutes to craft an email with the right tone.

And those minutes are totally worth taking.

If your schedule is so jam-packed that you think you don’t have time to make sure you’re treating people with kindness and respect, then maybe it’s time to rethink your priorities, no?

Have you ever had any training on how to write relationship-building emails?

If not, why not? For many, email is both the first and favourite point of contact. If your goal is to grow your business, you need to write relationship-building emails.


When you stop your car at a stop sign, does your mind always stop with it?

If people’s minds ‘run’ through stop signs, how will you make sure they don’t ‘run’ through your ads?