What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Will your DNA be the end of you?

“If we don’t upgrade our DNA, we’ll be done. We’ll be the next Blackberry or Nortel: a has been.”

That’s basically what Tobi Lutke, aka the CEO of Shopify, aka the keeper of the flame at one of Canada’s best startups, said to his team not that long ago, according to the report in today’s Globe and Mail.

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Where does time stop for you?

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 Your parents, folks like them, and older generations, they love living in the so-called real world.

Here’s what I mean by that: Chances are that your parents and folks like them feel most alive when they’re driving their fave car, preparing their fave dish, or really doing their fave you-name-it in the real world.

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Your biggest pain: You think you shouldn’t have them.

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That’s the first of the two unexpected conclusions in the movie every entrepreneur and artist should see.

The movie? Whiplash.

On the surface, the movie is about an ambitious young jazz drummer, Andrew Neiman (played by Miles Teller), who seems to be willing and ready to do whatever it takes to rise to the top of conservatory jazz.

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The Matrix.

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Neo.

Trinity.

Morpheus.

If you’re anything like most people who love The Matrix, you’ll likely never forget those names.

What else do you remember about the Matrix trilogy?

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If you try to be the biggest, you might end up being the dumbest.

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Sorry if that sounds crude.

To illustrate what I mean by the above headline, let me ask you: Do you remember what happened to Toyota and Volkswagen when they tried to become the biggest automakers?

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What’s so great about being typical?

For most people, it’s impossible to appreciate the world of today until today has become tomorrow.

Do you want to be like most people, or do you want to lead?

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The interface is where the value is

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One of the main reasons why BlackBerry completely lost its way and its 40% share of the smartphone market in the world (yes, da world) is this: it never became the interface to something important.

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You are brave enough.

I spread stories of my fellow storytellers simply because I’m in awe of their art and the only way I can repay them is to share their art with others.

Case in point:

“I think of quotes as mini-instruction manuals for the soul. It’s my appreciation of their very usefulness that compelled me to put together this book.

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Chase your reality.

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Were you surprised to hear that?

That’s not me talking.

That’s what the director of the movie Inception, Christopher Nolan, said during a speech he made to a graduating Princeton University class.

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